The 3-minute demo
It started with a lunch stop. On a bike ride from Bengaluru to Mysore, I met a truck owner with 24 trucks who couldn’t say what his fleet made yesterday; he’d find out at month end, when the money was already gone.
Urja is built for owners like him. Meet Mr. Sharma: 24 trucks out of Jaipur (simulated).
A prototype on a simulated fleet, Sharma Roadlines, with the demo clock at Mon 28 Sep 2026, 7:12 AM. Six stops, in order.
- Open the message
7 AM: one message, in Hindi
Instead of a dashboard, the owner gets one WhatsApp brief in Hindi; toggle EN to read it in English.
- Open Today
Rupees, not data
Not where the trucks are, but what they made: ₹1,86,400 earned yesterday, and ₹11,430 of it doesn’t add up, across 3 trips.
- Open the Flag lab
Tap for the evidence
At 2:14 AM, RJ14 GB 4521 was parked near Behror with the ignition off, and the tank dropped 38 L in 26 minutes, about ₹3,420; Urja says it doesn’t add up, and the driver gets to explain.
The Flag lab opens on step 4, High on one family; step to 5, the simulated camera, for a second family, then switch to Autopilot and L4’s auto-hold becomes available.
- See the bet
When the money is trusted, the record becomes credit
The SuprFleet bet: closed books become verified truck-months a lender can finance against, with the owner’s consent.
- See the tiers
Who pays
What each tier does for the owner, and who pays for it.
- Open the lender view
What a lender sees
One truck as a lender reads it: 27 of 180 verified days, and no projections.
One morning. One answer. In rupees. With evidence. And with the driver’s side of the story.