Roadmap, metrics and what we're testing

1. Phase 1 0–6 months

   • The daily close, brief and evidence on existing streams (AIS-140/OEM, FASTag, e-way bill, bill OCR)
   • L1–L2
   • 3 pilot fleets in Jaipur, Kishangarh and Delhi
   • Measure the wrong-flag rate before owners see flags
   • Start NBFC referral-pilot talks

2. Phase 2 6–12 months

   • L3 SOPs, L4 guardrails, benchmarks
   • The first NBFC lending partnership, with consent flow (AA/DPDP)
   • The EV 2W/3W delivery-fleet ledger, adding battery health

3. Phase 3 12–24 months

   • Insurance pricing, once IRDAI's commercial-vehicle pay-as-you-drive matures
   • Resale certificates
   • Self-closing settlement

• The phases and their timing are our plan, not a commitment anyone has made. Assumption
• Until a lending partner signs, the paid tiers and the pilot budget fund Free. Assumption

Seven bets inside the bet. None is field-tested yet; the research leans for or against.

• H1Leakage is material for small fleetsSupported, number softNot field-tested yet

  Verdict Supported, but the number is soft (~8% oft-cited; vendor 10–37%).

  Research for

  • Fuel costs account for around 55% of total operating costs (a 2012 study). [1]Source 1: Impacts of diesel price increases on India's trucking industryunverified
  • Diesel leakage is often cited at about 8% of the diesel filled. [2]Source 2: Fuel monitoring system in India: how much can fleet owners realistically save per vehicle?unverified

  Research against

  • No primary or small-fleet study was found; the 8% is a citation of a citation, and the higher figures come from vendors. Assumption The research's own gap (research report §7.2).
• H2Owners act on a daily WhatsApp briefNo evidence either wayNot field-tested yet

  Verdict Untested. No evidence either way, so it's an assumption. The pilot measures it.

  Research for

  • WhatsApp has more than 500 million users in India. [3]Source 3: Meta doubles down on WhatsApp Business in Indiaunverified

  Research against

  • Nothing found measures how often owners act on a message. Assumption research report §10, H2. The brief-opened rate is a launch criterion for the pilots.
• H3Small operators' software WTP is lowPartly contradictedNot field-tested yet

  Verdict Partly contradicted: we estimate they pay ₹150–300 per truck per month for GPS plus khata. Paying for bookkeeping is unproven.

  Research for

  • GPS renewals run about ₹1,000–2,500 a year. Assumption A memo summary with no single quote (research report §8).

  Research against

  • WheelsEye's software subscription revenue rose 20% to ₹152.7 crore in FY25, nearly 62% of its revenue. [4]Source 4: WheelsEye posts Rs 243 Cr revenue in FY25; losses remains flatunverified
  • Listed prices: a LocoNav wired GPS tracker at ₹2,184, a WheelsEye truck GPS with a 1-year plan at ₹3,850, and TransportBook's premium plan at ₹4,999 a year. [5]Source 5: India's best selling GPS trackers[6]Source 6: WheelsEye GPS tracking device for trucks, with a 1-year subscription[7]Source 7: TransportBook: the transport business app and its premium planunverified
  • A small owner already spends about ₹150–300 per truck a month on a GPS plan and a khata app. Assumption Our estimate from listed prices (a LocoNav tracker, a WheelsEye tracker with a year's plan, TransportBook's premium khata plan), spread over a year and a small fleet's trucks; not a measured spend (research report §8).
• H4Lenders value verified per-truck cash flowDirection supportedNot field-tested yet

  Verdict The direction is supported. No evidence of a lender paying a third party, so the model is a lending partnership.

  Research for

  • Cholamandalam reports Stage 3 (90+ days overdue) at 3.35% (Sep 2025), and Mahindra Finance at 3.7% (Mar 2025). [8]Source 8: Cholamandalam Investment and Finance reports strong Q2 and H1 growth[9]Source 9: Mahindra Finance: financial results, quarter 4 FY25unverified
  • BlackBuck's lending arm says real-time behavioural and transactional data enables faster underwriting and loan disbursals. [10]Source 10: BlackBuck infuses capital into its lending arm, BlackBuck Finserveunverified

  Research against

  • No lender was found paying a third party for telematics data, and BlackBuck kept its data in-house. Assumption What the research did not find (research report §7.4).
• H5Factory fuel data is enough without a sensorWeakNot field-tested yet

  Verdict Weak: CAN steps are 10–40 L. Hence stream fusion and honest confidence.

  Research for

  • Tata Motors has connected 5 lakh commercial vehicles to Fleet Edge. [11]Source 11: Tata Motors connects 5,00,000 commercial vehicles with Fleet Edgeunverified

  Research against

  • A patent design for factory float-type fuel-level sensors describes readings in coarse steps of about 10–40 L. [12]Source 12: Sub-resolution fuel measurement (US patent application 20220298985)unverified
  • Only about 0.67 million trucks are OEM-connected, against about 12.5 million on the road, and small owners buy used. Assumption Our arithmetic from Tata's 5 lakh and Ashok Leyland's 170,000 connected vehicles (research report §4); third-party access to OEM fuel data is unverified.
• H6Flags that skip the driver's side drive drivers awayNo evidence either wayNot field-tested yet

  Verdict Untested. Kept as the guardrail metric.

  • The research found nothing for or against it. Assumption research report §10, H6. The wrong-flag rate guardrail watches it from the first pilot.
• H7Insurers would price on telemetry (India)Weak nowNot field-tested yet

  Verdict Weak now. Phase 3.

  Research for

  • IRDAI allowed pay-as-you-drive and pay-how-you-drive add-ons in July 2022. [13]Source 13: IRDAI allows innovative add-ons, floater policy for vehicle insuranceunverified

  Research against

  • IRDAI has identified five obstacles to telematics-based insurance gaining mainstream acceptance. [14]Source 14: India's insurance regulator endorses telematics to lower motor premiumsunverified